Sugar Hound is the exciting new little sister of the renowned colourful, alternative bridal wear label, Lucy Can't Dance. Our mission is to bring joy and sustainable style to your wedding celebrations.

We offer a curated rental collection of alternative short wedding dresses, perfect for your reception, hen party, and beyond, allowing you to embrace your unique style without the commitment of a single-use purchase.

Not only do we offer bridal wear but we will also be making our own exclusive range of evening wear so you can select a dress for every special occasion.

We believe that celebrating shouldn't cost the earth (or a fortune!). So our core philosophy revolves around the power of rental. We provide access to stunning, high-quality dresses for your special moments, offering a smart and stylish alternative to buying.

As part of the Lucy Can't Dance family, we bring years of experience in making brides feel incredible. Our mission at Sugar Hound is simple: to empower every customer to feel like the very best version of themselves. We want to instil confidence and bring joy, providing you with the perfect outfit to celebrate life's most treasured moments.

In our small studio, our expert team pours creativity and care into designing and making every Sugar Hound dress. We believe in quality over quantity, which is why you won't find our pieces mass-produced. Choose the perfect rental duration for your event – 3, 7, or 14 days – and find all the necessary information in our Terms & Conditions. We are dedicated to evolving our collection with more stunning designs and a broader spectrum of sizes as we expand.

What makes Sugar Hound truly unique is our commitment to breathing new life into pre-loved treasures. We rescue beautiful vintage wedding gowns, often hidden away after their first wear, and expertly transform them into beautiful , one-of-a-kind rental party dresses. By choosing Sugar Hound, you are not just finding a fabulous outfit; you are participating in a sustainable cycle, giving these dresses the chance to shine again and again.

Welcome to Sugar Hound – where style is shared, joy is multiplied, and every dress gets its chance to dance again!

Sustainability 

The fashion industry, and especially fast fashion, casts a long shadow over our planet. Over production of cheap, trend-driven clothing contributes significantly to pollution; from the initial manufacturing process to the eventual landfill. This cycle of excess consumption has created an unsustainable demand on our Earth's finite resources.

Sugar hound offers a conscious and stylish alternative to this unsustainable model. By providing access to beautiful bridal wear and occasion outfits through a rental platform we are challenging the norm. We are extending the lifespan of beautiful pieces and turning them into garments to be treasured. We want to empower people to make environmentally responsible choices without compromising on style or the joy of their special occasions, offering a sustainable path towards celebrating life's memorable moments.

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